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Show Package

First Take

ESPN First Take requested a rebrand package to accompany their studio move to New York City, aiming to capture both the energy of the city and the warmth of copper tones in their new show look.

 

The first direction featured clean typography and refined copper accents, while the second drew inspiration from New York’s street culture with a bold, tabloid-inspired aesthetic.

Year

2018

Client

ESPN

Produced At

Block & Tackle

Role

Design

01
Copper
02
Tabloid

2026 RACHAEL PARK. ALL RIGHTS RESERVED.

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